About The Go Local Spotlight

Supporting Local Businesses, One Postcard at a Time

The Go Local Spotlight was born from a simple belief: small businesses are the backbone of our economy, but most lack the marketing budgets to compete with big corporations. We created an affordable, effective solution that levels the playing field.

MY STORY

Hi, my name is Toby Hanson and I'm a serial entrepreneur! Like many business owners, I was frustrated with expensive marketing options that promised big results but delivered little value.

When I started my business, I was approached by a company offering to advertise in a local magazine. After looking at the costs and potential return on investment, I knew there had to be a better solution.

That's when the GIANT postcard idea was born.

I wanted to create advertising solutions that actually work for small business owners. I wanted people in the local area to discover those small mom-and-pop shops and home-grown entrepreneurs who pour their hearts into their businesses.

The Go Local Spotlight provides exactly that solution—a HUGE, can't-be-missed postcard that features local business deals with no competing ads at an affordable price.

WHY WE'RE DIFFERENT

  • No Competition Policy Your business will be the only one in its category. We believe in giving you exclusive access to your market, not splitting attention with competitors.

  • Front-Page Guarantee Every business gets a front-page ad. No flipping through pages or opening envelopes—maximum exposure guaranteed.

  • Maximum Impact Size At 9x12 inches, our postcards are billboard-style advertising that will be the largest piece of mail in any neighborhood.

  • Full-Service Solution We handle design, printing, postage, and postal paperwork. You focus on your business—we handle your marketing.

our mission

We believe that every exceptional local business deserves to be seen and celebrated by their community. You didn't start your business to be the best-kept secret in town. You started it because you had a vision—to serve your neighbors, create something meaningful, and build a legacy in your community. But somewhere along the way, you became invisible. Not because your service isn't outstanding, but because the people who need you most simply don't know you exist.

We see you. We see the care you put into every customer, the integrity behind your work, and the heart you pour into your business every single day. You're not just running a business—you're strengthening the fabric of our community, creating jobs, and keeping Denver's unique character alive. That's why we exist. We want advertising solutions to work for our customers. We want business owners to gain customers and receive the exposure their businesses deserve.

We believe in:

  • Supporting the Shop Local movement by connecting residents with neighborhood businesses

  • Providing affordable marketing solutions that deliver real results

  • Building stronger communities by helping local businesses thrive

  • Creating authentic connections between businesses and their ideal customers

The Local Advantage

Postcards remain one of the most impactful and cost-effective ways to reach potential customers. However, the expense of a dedicated mailing can be a barrier for many businesses. That's why we created our cooperative model—sharing costs while maximizing impact.

The statistics speak for themselves:

  • 98% of consumers bring in their mail daily

  • 85% of disposable income is spent within 5 miles of home

  • Direct mail has higher response rates than digital advertising

  • Local businesses with consistent visibility see 40% more customer growth

our commitment

We're advocates for small business success. With over 25 years of graphic design experience working with both Fortune 500 companies and local businesses, we understand what it takes to create marketing that works.

Our goal isn't just to meet your expectations—we aim to exceed them. Every postcard is designed to showcase your business in the best possible light and drive real customers through your doors.

Local. Visible. Valuable.
Because being “local” shouldn’t mean being invisible.

Ready to Join Our Community?

We'd love to help your business gain the visibility it deserves.

Let's connect and explore how The Go Local Spotlight can work for you.